Marketing Automation Transformation

Being a successful marketer means always being ready for the unexpected, but that goes beyond just having the right outlook and attitude. Your plans, strategies, and campaigns should be equipped to adapt to disruptions and changes — and it’s pretty much impossible to accommodate this manually.

Marketing Automation is a subset of customer relationship management (CRM) or customer experience management (CXM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.